[Going to the movies in Sweden]
In Sweden, it can be quite expensive to go to cinemas. Tonight, despite the prices, we thought it deserved a try and therefore went to the cinema in Lund for a movie.
The price of the movie is 145 SEK per ticket, and you can get a 10 SEK discount if purchasing it online. The experience is sort of different from what we had in Taiwan. The theater is less crowded and less staffed as well. Probably because the operations encourages consumers to buy tickets online and make thing more automated.
And there are also a reason for high ticket prices. The government enforces a 25% of VAT on the prices and part of the revenue goes to Swedish Film Institute to support the production and internationalization of Swedish movies. No wonder the price is so high.
在瑞典看電影是種奢侈的享受，因為票價所費不貲，不過今天我們抱著嘗試的心情到隆德的電影院看金牌特務！一張票要價145瑞典克朗（約台幣500塊），上網購票的話可享有10克朗的優惠，買票後用QR code入場，由於上網購票比較便宜所以幾乎沒有人現場購票，因此沒有像台灣一樣長長購票人潮。
瑞典的高票價的背後其實是有原因的，政府立法在電影產業上收取25%的增值稅，其中部分的收益挹注到瑞典電影協會，用來支持瑞典電影的製作，畢竟大多數的收入都來自英文電影，因此這個政策的背後隱含著的就是透過英文電影支持本國電影產業的策略，也難怪票價連瑞典人就覺得貴囉！
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